Dave Navarro has been making headline news for giving his celebrity endorsement for animal rights. On Jan. 10, Artist Direct noted the new PETA ad was a very graphic representation of the musician — one even more disturbing than the images of the naked star would be to a person who does not like tattoos. While other tattooed star celebrities like David Beckham has been taking his clothes off to promote his own career while doing underwear modeling says Contact Music, Navarro proudly has been using his sexy tatts and chiseled body to make a social issues statement.
“Dave Navarro is putting a face—and a his well-built, heavily tattooed body—to the hundreds of thousands of animals worldwide who are poisoned, blinded, and killed every year in tests for the cosmetics industry…” claimed news the source. His former ad campaign for PETA used to be “Ink, not mink.” To date, while Beckham has grown famous for his fabulous body art, he has yet to model for the animal rights organization or to take up a personal cause the way Navarro has in the past.
Beckham’s wife Victoria Beckham, a former Spice Girls singer, is routinely on PETA’s radar for her insistence on wearing or carrying genuine animal hide leather products. While Navarro’s new ad takes aim at animal products testing — cosmetics to be exact — if Beckham and his lovely bride would grow a conscience related to animals they could certainly follow the rock star’s lead in an ad campaign promoting the cause.
According to the site, “In the edgy new PETA campaign, which was shot by top celebrity photographer Joseph Cultice, a nude Navarro appears bleeding from his eyes and from abraded patches of skin on his bare legs and torso next to the words “Animal Testing Kills: Choose Cruelty-Free.”
It is a catchy slogan that is easy to remember for anyone striving to behave ethically with regard to animal rights issues plaguing the 21st century. Hopefully the message will move other tattooed celebrities to strip down and show off their tatts to help the animal rights activists promote the cause of saving animals from suffering through more painful and unnecessary product testing procedures.
As for PETA reaching out to other star celebs to win their endorsements, the non-profit organization made headline news on Jan. 10, 2013. They retroactively named Los Angeles their city of the year for 2012.
In the same year that People for the Ethical Treatment of Animals (PETA) tried to convince us going vegan is good for guys’ junk, the animal rights organization has bestowed upon Los Angeles the honor of being their 2012 City of the Year.
L.A. was chosen for several reasons, including our becoming the biggest American city to prohibit pet shops from selling animals from breeders and puppy mills, the consideration of a future ban “barring circuses and other traveling exhibitions from forcing elephants to perform in L.A.,” and for our City Council’s endorsement of Meatless Mondays.
That’s exciting news for everyone around the world to know. Having a city officially recognize the Meatless Monday movement (one where people who are not vegetarians elect to skip eating any meat or animal byproducts on Mondays as an act of deliberate caring) not only helps the organization get free press. It also helps reduce the environmental impact of meat eaters on the environment by lessening their carbon footprint by participating in the cruelty free social contract.